Market Demand

Sarnia and Lambton County fall well below provincial norms for indoor recreation facilities. With a population of over 133,000 and no municipal turf fields, indoor tracks, or gymnasiums, the region lacks the infrastructure needed to support consistent sport and wellness programming.

Community consultation revealed strong demand:

  • 87% of residents cite lack of facilities as a barrier to participation.
  • 72% believe an indoor multi-use facility should be a high priority for City Council.
  • 68% of youth and 27% of adults participate in sport, indicating a large active base and significant room for growth.

Four major recreation clubs have committed to relocating their memberships to SARNIA BACE, ensuring sustainability and shared development. The facility will reduce travel leakage to London and Windsor by offering reliable indoor training, bookable weekends, and host services that keep spending local.

Weather reinforces the need for all-season facilities. Indoor multi-sport capacity protects continuity, supports skill development, and stabilizes weekly routines for families and coaches. School partnerships will extend reach through after-school blocks and shared safety standards.